About Me

Results-driven business analyst with proven expertise in project management and customer advocacy. I transform data into strategic action for SMBs, boosting retention and conversion rates through precise market analysis, seamless CRM integration, and targeted business strategies that deliver measurable growth.

📂 📂 Portfolio Projects

💡 Data-Driven Email Campaign – Klaviyo & Power BI

• Goal: Generated 250+ qualified leads through strategic subscriber nurturing
• Tools: Klaviyo, Power BI, Zapier
• Impact:
  • Designed automated customer journey with personalized touchpoints
  • Created interactive dashboards visualizing campaign performance
  • Implemented cross-platform analytics for holistic data insights
• Result: 25% increase in open rates and 10% click-through conversion, exceeding industry benchmarks by 15%

💡 Integrated Digital Marketing Strategy – B2B SaaS

• Goal: Doubled monthly qualified leads while reducing cost-per-acquisition by 30%
• Tools: Google Analytics 4, Asana, Tableau
• Impact:
  • Leveraged predictive analytics to identify high-conversion audience segments
  • Managed campaign execution through agile methodology
  • Visualized cross-channel performance for stakeholder presentations

💡 Customer Intelligence & Retention Strategy

• Goal: Recovered $45K in potential lost revenue from dormant accounts
• Tools: Python (Pandas), Segment, Notion
• Impact:
  • Built predictive churn model identifying at-risk accounts
  • Developed centralized knowledge base for cross-team alignment

Created interactive BI dashboard driving proactive retention initiatives

🛠️ Services Offered

• Email Marketing Setup & Automation (Mailchimp, Klaviyo, HubSpot)
• CRM Workflow Building + Segmentation